Retail Area Manager
Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.
We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.
We are looking for an inspiring, results-driven retail leader to take charge of our store fleet across Nordics and elevate our in-store experience to new heights. As Retail Area Manager, you’ll lead, coach, and inspire Store Managers to deliver consistent performance, operational excellence, and unforgettable customer experiences. You’ll be the bridge between strategy and execution, ensuring every store meets its potential while embodying the freeride spirit and premium standards that define our brand.
This role is for a hands-on, strategic leader who thrives in dynamic environments, is passionate about premium retail, and is motivated by seeing teams and sales grow.
The position is based at Peak Performance HQ in Stockholm, with regular travel within the region.
Your Mission
Lead and inspire a high-performing network of Store Managers, fostering a culture of accountability, growth, and excellence.
Drive store performance by achieving and exceeding sales targets and KPIs.
Champion initiatives that elevate the in-store experience, ensuring every customer enjoys personalized, memorable service.
Analyze sales data, market trends, and store performance to inform strategies and action plans.
Ensure visual merchandising and operational standards are consistently executed across all stores.
Collaborate closely with the Head of Retail and cross-functional teams to align with business objectives.
Recruit, train, and develop Store Managers and team members, ensuring long-term talent growth.
What You’ll Own
Overall sales and operational performance for your designated area.
Leadership, coaching, and development of Store Managers.
Execution of retail strategies, store standards, and service excellence.
Identification and delivery of growth opportunities in your area.
Strong partnerships with internal stakeholders, vendors, and landlords.
Required Experience
Proven track record of driving sales, optimizing operations, and building high-performing teams.
Strong leadership, communication, and problem-solving skills.
Analytical mindset with the ability to translate insights into action.
Proficiency in Microsoft Office and retail software systems.
Fluency in English; other languages are a plus.
You Are
A leader who leads from the front and inspires teams to achieve their best.
Passionate about creating exceptional customer experiences.
Commercially minded and data-driven in your decision-making.
Organized, proactive, and solutions-oriented.
Energized by the outdoors, active lifestyles, and the Peak Performance brand.
What we offer:
We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.
To live our brand, we also offer
Workout classes and yoga classes in our Training Box at HQ
Sports Hour – 1 hour training on Fridays (activity of your own choice)
Mountain house & Apartment in Åre. Available for rent and team activities.
Health care allowance – 3000 SEK per year
Pension advisory via Linder & Partners
Skandia Health Insurance
If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want you to join our winning team.
Applications are reviewed on an ongoing basis, and the position can be filled before the closing date.
- Department
- Retail
- Locations
- Peak Performance HQ
Peak Performance HQ
About Peak Performance
Back in 1986, two very passionate skiers, one of them a world-class mogul skier with several World Cup wins, were sitting next to each other in a chairlift heading up a mountain. About to test and write about a new skiwear line, they started to talk about why no one was making skiwear that they wanted to wear. Garments that combined excellent functionality with simple, attractive design. Also, they wondered if there was any way that they could stay longer and more often in the ski resort they both loved - the little mountain village Åre, in northern Sweden.
It turned out that the answer to both questions was Peak Performance. Initially, their ambitions didn’t extend much beyond making some clothes for themselves and their friends, in sufficient quantities to make a living from it. The business was shaped by what was important to them. Finding the right design and technical solution was paramount.
And the strategy worked. In the late 1980’s, people were tired of extravagance and superficiality. Everybody was looking for the real thing that comes with genuine quality. Ski jackets with leather details and flannel shirts were suddenly the answer, rather than neon and looking like a fully decorated Christmas tree. Orders generated by the first mail order catalog overwhelmed the little post office in town. So much so that they had to take on more staff just to keep up.
During the early years, most things took longer to do than they should have. After all, Peak Performance was a company founded by skiers – people who more than anything else wanted to ski some winter. Anyone who managed to find our little office in Åre was often confronted with a sign on the front door that read: Gone skiing.