Internship Opportunity - AI Content Creation for E-commerce
Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.
We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.
Are you curious about the future of content creation and how AI can transform the digital landscape of a global brand? At Peak Performance, we’re opening the door to explore what’s possible — and we want you to be part of it.
We’re looking for a passionate intern to join our E-commerce team, focusing on AI-driven content creation. This is a unique opportunity to gain real-world experience in researching, testing, and implementing cutting-edge tools that can help us grow our digital presence and create new content streams.
What You’ll Do
- Explore and evaluate AI tools for content generation (text, image, video, etc.)
- Collaborate with our E-commerce and Marketing teams to pilot new content formats
- Help develop scalable workflows for AI-assisted content creation
- Contribute to our mission of bringing the freeride spirit to the world through innovative digital storytelling
Who You Are
- You have a curious and creative mind with a passion for tech and storytelling
- You’re interested in AI, digital marketing, and e-commerce
- You enjoy working in teams and are eager to learn and contribute
- You have experience with generative AI tools or content creation platforms — or are keen to explore them
What we offer:
We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. As an intern, you’ll gain hands-on experience at one of Scandinavia’s leading fashion and apparel brands, working alongside a passionate team that shares your interest in sports, tech and storytelling. This is a unique opportunity to test new ideas, learn from experienced professionals, and contribute to real projects that reflect our freeride spirit.
If you’re interested in exploring how AI can support digital content creation — and want to gain experience in a collaborative and forward-thinking environment — we encourage you to apply.
This internship is exclusively offered to students enrolled in an e-commerce or other relevant programs that includes a LIA component.
- Department
- E-commerce
- Locations
- Peak Performance HQ
Peak Performance HQ
About Peak Performance
Back in 1986, two very passionate skiers, one of them a world-class mogul skier with several World Cup wins, were sitting next to each other in a chairlift heading up a mountain. About to test and write about a new skiwear line, they started to talk about why no one was making skiwear that they wanted to wear. Garments that combined excellent functionality with simple, attractive design. Also, they wondered if there was any way that they could stay longer and more often in the ski resort they both loved - the little mountain village Åre, in northern Sweden.
It turned out that the answer to both questions was Peak Performance. Initially, their ambitions didn’t extend much beyond making some clothes for themselves and their friends, in sufficient quantities to make a living from it. The business was shaped by what was important to them. Finding the right design and technical solution was paramount.
And the strategy worked. In the late 1980’s, people were tired of extravagance and superficiality. Everybody was looking for the real thing that comes with genuine quality. Ski jackets with leather details and flannel shirts were suddenly the answer, rather than neon and looking like a fully decorated Christmas tree. Orders generated by the first mail order catalog overwhelmed the little post office in town. So much so that they had to take on more staff just to keep up.
During the early years, most things took longer to do than they should have. After all, Peak Performance was a company founded by skiers – people who more than anything else wanted to ski some winter. Anyone who managed to find our little office in Åre was often confronted with a sign on the front door that read: Gone skiing.