Senior PR Communications Manager
Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.
We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.
As our Senior PR Communications Manager, you will shape and oversee Peak Performance’s global brand communications strategy, with a key focus on public relations. In this exciting and pivotal role, you’ll amplify our brand awareness, secure impactful press coverage, and ensure consistent, compelling storytelling across all consumer touchpoints. Collaborating with media, influencers, and internal teams, you will bring our brand’s voice to life, inspiring our stylish adventurers worldwide.
As an international company on an exciting growth journey, we offer fantastic opportunities for development and to expand our global marketing network, working hand-in-hand with regional and cross-functional teams. The position is based at Peak Performance HQ in Stockholm where you will be part of our Marketing team and report to Head of Brand Marketing.
Key Responsibilities:
- Develop and lead the global PR and brand communications strategy to drive awareness and elevate the Peak Performance brand.
- Build and nurture strong relationships with key media outlets, influencers, and stakeholders.
- Create messaging frameworks to ensure cohesive storytelling across PR, Social Media, Paid Media, and Consumer Experience platforms.
- Oversee proactive and reactive PR initiatives, including press releases, media briefings, and crisis management, leading the protection of brand reputation.
- Collaborate with global marketing teams to align communications with seasonal campaigns and business priorities.
- Manage external PR agencies to execute campaigns that meet the highest standards of quality and creativity.
- Track and analyze performance metrics to refine strategies and optimize outcomes.
Job Requirements:
- A minimum of 7 years of experience in brand communications and PR, ideally at a global consumer brand or agency within the fashion or sports apparel industry.
- A passion for outdoor lifestyle and in depth knowledge of the outdoor industry (with a focus on Snowsports and Trail Activities) and technical outdoor products.
- Experience working across global regions, with a keen understanding of market needs and differences across EMEA, Asia and North America
- Proven expertise in media relations, influencer marketing, and integrated communication strategies.
- Strong project management skills, with the ability to drive end-to-end campaigns.
- Excellent written and verbal communication skills in English (Swedish is a plus).
- A Bachelor’s degree in Marketing, Communications, or a related field.
What we offer:
We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.
To live our brand, we also offer:
- Workout classes and yoga classes in our Training Box at HQ
- Sports Hour – 1 hour training on Fridays (activity of your own choice)
- Mountain house & Apartment in Åre. Available for rent and team activities.
- Health care allowance – 3000 SEK per year
- Skandia Health Insurance
If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want you to join our winning team. Apply now and unlock your freeride spirit!
- Department
- Marketing
Peak Performance HQ
About Peak Performance
Back in 1986, two very passionate skiers, one of them a world-class mogul skier with several World Cup wins, were sitting next to each other in a chairlift heading up a mountain. About to test and write about a new skiwear line, they started to talk about why no one was making skiwear that they wanted to wear. Garments that combined excellent functionality with simple, attractive design. Also, they wondered if there was any way that they could stay longer and more often in the ski resort they both loved - the little mountain village Åre, in northern Sweden.
It turned out that the answer to both questions was Peak Performance. Initially, their ambitions didn’t extend much beyond making some clothes for themselves and their friends, in sufficient quantities to make a living from it. The business was shaped by what was important to them. Finding the right design and technical solution was paramount.
And the strategy worked. In the late 1980’s, people were tired of extravagance and superficiality. Everybody was looking for the real thing that comes with genuine quality. Ski jackets with leather details and flannel shirts were suddenly the answer, rather than neon and looking like a fully decorated Christmas tree. Orders generated by the first mail order catalog overwhelmed the little post office in town. So much so that they had to take on more staff just to keep up.
During the early years, most things took longer to do than they should have. After all, Peak Performance was a company founded by skiers – people who more than anything else wanted to ski some winter. Anyone who managed to find our little office in Åre was often confronted with a sign on the front door that read: Gone skiing.
Senior PR Communications Manager
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